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Job Title: PR & Marketing Executive- Fashion, Retail, Luxury

Reference: 10646

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PR & Marketing Executive- Fashion, Retail, Luxury

London | PR/Communications - inhouse | £29-31k + excellent bens and bonus | 10646


Our client, a global watch & jewellery company, is looking for a switched on PR & Marketing Executive to manage the PR, events & marketing for 3 of the company’s highly respected brands. 

Key PR Responsibilities

·         Develop a clear understanding of each brand’s audience and its relevant media landscape

    • Management of the press sample collection and all editorial photo-shoots
    • Maximise editorial coverage through special stories and events
    • Ensure excellent media relationships with key media

·         Identify and facilitate new joint venture and partnership PR opportunities

    • Work closely with the Marketing Manager and Brand Manager for each brand, to create an effective PR strategy

·         Manage the distribution of press releases

·         Co-ordinate and facilitate all brand media PR events

·         Responsible for the creation of an annual events strategy

Key Marketing Responsibilities

    • Ensure all brand literature is up to date
    • Plan, manage and execute all budgets with the Brand Manager
    • Execute relevant promotions throughout the year
    • Work closely with the media planner, Brand Manager and Media Agency to create media plans, and submit media briefs to the agency
    • Analyse media activity
    • Responsible for all trade marketing and POS material
    • Plan and coordinate all Shop in Shop opportunities

Additional Information

To be considered for this exciting opportunity, you must have: -

    • A minimum of three years experience within brand PR, Marketing and Events
    • Excellent media contacts and a proactive attitude to generating press coverage is essential
    • Proven time management skills and the ability to create and manage strategies
    • An ability to work with different teams, and to demonstrate a flexibility to work across many projects at the same time
    • Experience within the watch and jewellery industry an advantage

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